Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.youbyyou.co.uk.

Who are we?

YouByYou Books is run by Anna Foster, of 5 Clarendon Place, Clarendon Road, Sevenoaks, Kent TN13 1DT, UK.

What information do we collect?

We collect and store several types of data.

For clients who have worked with us, we collect names, email addresses, a contact phone number, postal address and sometimes bank details.
For enquirers who do not progress to become our clients, we collect an email address and contact phone number.
For customers who buy books from us, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number.
Payments are handled by PayPal in accordance with their privacy policy.

Why do we collect it?

The reasons vary with the types of data and people from whom we collect it.

For clients, email and phone contact are essential for working together, and later for staying in touch.
Postal addresses are collected when customers purchase a book from us.

How long do we store it?

The length of time varies with the type of data and people concerned:

For clients, the data is stored indefinitely, or until such time as the owner of the data asks us to dispose of it.
The exception to this is any bank details, which we dispose of once the client has made a final payment for a project.
For enquirers, the data is also stored indefinitely.

Where do we store it?

We store all data on the hard drive of our computer at the YouByYou office in Sevenoaks, Kent. We back up to external hard drive located in the same office.

What is the legal basis on which we collect, store and share data?

Consent: customers consent to us using the information they give us for use in their books. We do not share this information unless given consent by them.

Contractual obligations: customers are regarded as having agreed to an implied contract with us which serves in lieu of explicit consent.

Legitimate interest: we use details of enquirers to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact their rights, freedom or interests.

Privacy policy and cookies

A cookie is a piece of data that is stored on the user’s computer. It provides information about that user’s use of a website, without revealing who the user is.

We use cookies to collect anonymised and aggregated data of visits and pathways through the website, through Google Analytics. As it is anonymised, we cannot trace individual visitors with these data.

We use anonymised data to understand website patterns of visitor behaviour on our website and to implement improvements.

YouByYou Books cannot identify visitors through the data we collect about their pathway through the site. Read how Google uses the data when you use our website.

Google store analytics data for 50 months and then delete it automatically.

If you use your browser’s ‘private’ or ‘incognito’ mode, your visit will not be counted as part of this data.

What are your rights over your data?

We will respond within 30 days to all requests regarding your data. You have the right:

to ask that we declare what data we are storing about you;
to request that we delete your data;
to have the data sent to you in a portable digital format, for another company to use;
to restrict us from processing your data;
to rectify your data if it is wrong or out of date;
disable the Google Analytics function by means of a browser add-on to ensure the prevention of the sending of any analytical information to Google.

What happens in the case of a data breach?

A data breach is defined as “the accidental or unlawful destruction, loss, alteration unauthorised disclosure of, or access to, personal data”.

If we become aware of a data breach that concerns you, we will contact you immediately as part of our efforts to limit the damage caused.

We will notify the ICO immediately if possible, but within 72 hours at the latest.

Please direct any complaints about the ways we handle your data to the Information Commissioner’s Office.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.